Molly Pittman – Let’s Build a Profitable Traffic System
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Molly Pittman – Let’s Build a Profitable Traffic System
Workshop Overview
What You’ll Learn
- Launch your traffic system using our ad copy templates, ad creative process, and targeting research checklists to build ads that actually convert
Workshop Outline
Module 1: Core Concepts – Part 1
- Intro and Overview
- How To Think About Traffic
- The Customer Value Journey
- Traffic Temperature
- The Traffic Store
- Your Audit And Planning Worksheet
- What’s Next
Module 2: Core Concepts – Part 2
- Crafting Your Campaign Assets
- Content & Paid Traffic
- Cold Traffic Content
- Warm Traffic Content
- Hot Traffic Content
- Ad Copy Part 1
- Ad Copy Part 2
- Ad Copy Part 3
- Targeting Part 1
- Targeting Part 2
- Creatives
- Ad Scent
- Action Items
Module 3: Create Your Acquisition Campaign(s)
- Quick Overview: Traffic Plays
- Video Boomerang Play
- Direct Response Video Play
- Blog Boomerang Play
- Opt-In Play
- I Just Need Leads! Play
- Facebook Comment-To-Message Play
- App Installs Play
- Local Attraction Play
- Action Items
Module 4: Create Your Monetization Campaign(s)
- Traffic Plays: Monetization
- Warm & Hot Audience Targeting
- Little Dipper Play
- Big Dipper Play
- ROI Play
- Flash Sale Play
- Messenger Barrier Reef Play
- The Ask Play
- Action Items
Module 5: Launching, Structuring, and Optimization
- Launching Your Campaigns
- Create Your Ads
- Define Your Targeting
- Set Your Budget
- Tracking
- Action Items
Module 6: Scaling, Troubleshooting, & Optimizing
- Scaling, Troubleshooting, & Optimizing
- Analyzing Data
- Troubleshooting Campaigns
- Scaling
- Optimization
- Action Items
Module 7: Scaling With Adwords
- Big Picture
- Learn the Lingo
- Knowing Your Business & Marketing GoalsKnowing Your Business & Marketing Goals
- Finding & Understanding Keywords
- Writing Great Ads
- Understanding Ad Groups
- Building Campaigns
- Conversion Tracking
- Introduction to Ongoing Optimization
- Getting Advanced
Module 8: Scaling With YouTube
- Intro
- Your Customer’s Moment
- The Perfect Video Ad
- Reaching Your Customer
- Campaign Build Walkthrough
- Thank You!
Dynaimc Product Advertising
- Intro
- The 3 Pillars of Profitability
- Dynamic Product Feeds & Catalogs
- Creating Product Feeds
- Setting Up Your Ad Campaign
- Product Catalog Awareness Ads
- Social Product Tagging
- Final Thoughts
if you have questions about this course or need proof of course Please contact us via email [email protected] or live chat with us.
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